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Perspectives


Measuring What Matters: Rethinking Engagement Metrics for Digital Events

Measuring What Matters: Rethinking Engagement Metrics for Digital Events

In the world of virtual events, we’ve become obsessed with registration numbers. But registration counts are often just vanity metrics that mask what really matters—genuine engagement.

Event Programming

+1

The Art of the Through Line—Finding the Story in Digital Events

The Art of the Through Line—Finding the Story in Digital Events

Betsy Ambrose illuminates how key elements create digital experiences that transcend typical webinars—turning business objectives into meaningful moments that resonate long after screens go dark.

Livestreaming

+2

From Awkward to Awesome: The Secret Sauce of Memorable Interviews with Design Leaders

From Awkward to Awesome: The Secret Sauce of Memorable Interviews with Design Leaders

I’ve hosted hundreds of conversations from Adobe Creative Jams to General Assembly’s Brilliant Minds series, from Cheers & Tiers podcast episodes to countless industry panels—I’ve learned that interviewing is less about perfect questions and more about creating genuine human moments.

Event Hosting

+2

The Translation Layer

The Translation Layer

Business leaders and designers often speak entirely different languages—one talks KPIs and ROI, the other design systems and user journeys.

Design Leadership

+2

The Art of Creative Structure: A Coffee Shop Philosophy

The Art of Creative Structure: A Coffee Shop Philosophy

Heather reveals how the perfect balance of reliable systems and creative freedom—much like in a well-run coffee shop—can elevate your work from functional to exceptional.

Creative Process

+2

Network = Net Worth: The Truth About Community & Career Success

Network = Net Worth: The Truth About Community & Career Success

Ever notice how some people seem to float effortlessly from opportunity to opportunity while others with identical skills struggle to get noticed? Spoiler alert: it’s rarely about talent alone.

Self-Development

+2

The Art of Conducting Creative Chaos: Why the Best Teams Function Like Jazz Ensembles

The Art of Conducting Creative Chaos: Why the Best Teams Function Like Jazz Ensembles

Yes, I tend to describe my work as I play in a band, so just go with me here.

Creative Process

+2

Why Authenticity Matters in Virtual Events

Why Authenticity Matters in Virtual Events

Why authentic live virtual events matter and how genuine interaction trumps fake live content and builds real connections with your audience.

Livestreaming

+2

The Power of Pushback: Why Creative Friction Makes Better Work

The Power of Pushback: Why Creative Friction Makes Better Work

Effective creative pushback isn’t about being a contrarian or just saying no to everything. It’s about caring enough to make something better. Here’s how to do it right.

Creative Process

+3

Why Great Visual Design Isn’t Enough (A Love Letter to Experience)

Why Great Visual Design Isn’t Enough (A Love Letter to Experience)

Stunning visuals just aren't enough anymore—great design transcends aesthetics and creates unforgettable experiences that truly connect with people.

Design

+2

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