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A Tale of Two Theaters (And Why One Deserves a Standing Ovation)

A Tale of Two Theaters (And Why One Deserves a Standing Ovation)

Here’s why the magic of live digital experiences can’t be faked, filmed, or focus-grouped into existence.

Rachel Elnar
Rachel Elnar
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Seamless by Design: The Production Team That Never Missed a Beat

Seamless by Design: The Production Team That Never Missed a Beat

Virtual events can be a nightmare, like building an airplane while you’re already in the air. But not with this crew. We had this beautiful rhythm where everyone played their part perfectly while staying flexible enough to improvise when shit hit the fan.

Rachel Elnar
Rachel Elnar
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The Art of the Through Line—Finding the Story in Digital Events

The Art of the Through Line—Finding the Story in Digital Events

In a digital landscape crowded with virtual events, Betsy Ambrose reveals the transformative power of storytelling as the invisible thread connecting audiences to brands. Her insights illuminate how key elements create digital experiences that transcend typical webinars—turning business objectives into meaningful moments that resonate long after screens go dark.

Betsy Ambrose
Betsy Ambrose
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Digital Event GRWM: My Transformation Routine for Webinar Glow-Ups That Convert

Digital Event GRWM: My Transformation Routine for Webinar Glow-Ups That Convert

After producing hundreds of virtual events and testing elements for better engagement metrics in real-time, I’ve developed my own “get ready” routine to create virtual events that truly perform.

Rachel Elnar
Rachel Elnar
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Top Tips for Taking Care of Talent

Top Tips for Taking Care of Talent

Behind every polished virtual presentation lies an invisible support system. These essential strategies from Line Producer Layne Arnold ensure your on-camera talent delivers their best performance—even when they’re miles away from the production team.

Layne Arnold
Layne Arnold
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Why Authenticity Matters in Virtual Events

Why Authenticity Matters in Virtual Events

Why authentic live virtual events matter and how genuine interaction trumps fake live content and builds real connections with your audience.

Rachel Elnar
Rachel Elnar
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The Secret Sauce to Hosting Virtual Events (Without Boring Everyone to Death)

The Secret Sauce to Hosting Virtual Events (Without Boring Everyone to Death)

Engaging, Impactful, and Effortless—Master the art of hosting engaging virtual events that keep audiences captivated, from asking bold questions to breaking down complex ideas with humor and humanity.

Rachel Elnar
Rachel Elnar
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Why Most Virtual Events Feel Like Empty Restaurants (and How to Fill Yours)

Why Most Virtual Events Feel Like Empty Restaurants (and How to Fill Yours)

The three-step approach to master the art of hosting virtual events that feel alive creating engaging experiences that keep participants connected and excited.

Rachel Elnar
Rachel Elnar